Muck General Store stocks a selection of goods curated by florist Sophie Wolanski. the shop was a natural extension of her floral business [ muck floral ] with so much effort and emphasis being made on the locality of her floral procurement. all items are handmade in either New Zealand or Australia and Sophie works closely with many of the artists to develop custom ranges. due to her unique eye, Muck General Store is the sole outlet in New Zealand for a number of the artists that feature [ Jaime Jenkins, Jessilla Rogers, Katia Carletti, Border Co, Stephen Bradbury are amongst the many ].
Muck General Store was built around the idea that supporting small businesses and buying local is the culturally ethical way to shop.